The Admissions Entrepreneur - A Day In The Life (Hosted by Tom Schenck)

Episode 14 - Katie Osgood

August 6, 2021

Katie Osgood - Owner, Brookfield School

For over 30 years Katie Osgood and her sister have run the Brookfield School, a very successful proprietary school in Reno NV. As a for-profit institution, learn about the specific advantages that they have brought to their students and parents and how Brookfield School is nimble and well prepared to offer their students key skills to successfully thrive in life.

Show Tracks:

02:44 changes in parent fears and expectations

09:13 advantages of four profit schools

16:43 approaching student learning styles

19:22 tough parent questions

23:26 the best marketing

26:30 organizing life key chains and toilets

31:54 for profit schools a bright future

34:20 preparing students for the future

37:26 the challenges of life

39:01 The billboard of life the golden rule

Katie was raised in Reno, graduate of Reno High School. After obtaining a degree in B.S. in Business Administration and Computer Science from the Univ. of Oregon, She worked in the high-tech field in the Bay Area. Later, she returned to Reno and married and raised two boys.  She worked in a Civil Engineering Company as a Land Planner before starting at Brookfield School in 1999.  Both her sons have graduated, one from UNR and one from UNLV.  And now one son, due to Covid challenges has moved back to Reno and is working at Brookfield School becoming the 3rd generation to join the school. Brookfield School is a family owned; women run business. She feels that education is one of the most rewarding professions one can have.

She enjoys sailing on her own ocean going, 46’ sailboat. She sailed in Mexico for 4 years, Alaska in the summer 2108, Canada for 2 years and visited the Islands of Haida Gwaii and Vancouver Island’s west shore in 2017.  She saw bears, wolf, orca, whales (right beside the boat!), caught fish, crabs, and prawns and she SCUBA dove off the boat.  She also loves to snorkel, ski, hike, Stand up paddle board, camping, geocaching, and sailing.



Tom Schenck

This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.


IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.


Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!


National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.


For more information on how to connect with IECA members, go to 

their website/URL:

This episode is sponsored by The School Connection.

The idea is simpleaffordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!

This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting

This episode is sponsored by the NinjaGram App.

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Also, I want to give a shout out to Hype Music Productions! They Produce all my episodes and I trust, no one else, to bring the quality performance I demand every time. If you need help with your first Podcast… they will take you by the hand and guide you through the whole process. Visit them at

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